LASHES BY SARA
CASE STUDY
A complete digital and brand presence for a beauty professional, connecting in-salon expertise with online sales across Europe.
Client & Context
Lashes by Sara is a beauty brand based in Athens, offering professional eyelash services, certified courses, and curated beauty products. The brand needed to communicate expertise, trust, and style ,both in-person and online while expanding its reach beyond the physical salon.
The Challenge
The brand was growing, but its digital presence needed to reflect the same level of professionalism and care found in the salon. The challenge was to:
Create a strong and recognizable brand identity
Support certifications, courses, and printed materials
Present services clearly and confidently online
Enable customers across Europe to purchase products
Combine information, education, and e-commerce in one coherent platform
Everything had to feel elegant, trustworthy, and easy to navigate.
What we did
We worked closely with Sara to build a complete and consistent brand experience.
Developed the full visual identity, including logo, certificates, posters, and printed materials
Designed a cohesive brand system aligned with the beauty industry
Designed and built an informative website presenting services and training courses
Integrated a clean, conversion-focused online store
Structured the platform to support customers and students across Europe
The result is a digital presence that mirrors the quality and professionalism of the brand itself.
The Result
Lashes by Sara now has a unified brand and digital platform that supports every part of the business. The branding reinforces credibility and expertise through both digital and printed materials, while the website clearly communicates services, courses, and products. The online store allows customers across Europe to purchase products with confidence, extending the brand’s reach far beyond the salon in Athens without losing its personal and professional character
Titan Solutions understood my brand immediately. From the certificates and posters to the website and online store, everything feels consistent, professional, and truly represents my work.
S.Seitaj
★★★★★
Branding & Visual Identity · Print Materials · Web Design & Development · E-commerce
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